Why redesign the website?
Mid Hudson Cable is a traditional cable provider in the Hudson Valley. Their website lacks a modern touch that will cement their place as a major play in regional service providers. Focusing on stripping down the content, creating a visual hierarchy, and modernizing graphics, I was able to define four essential and dominant use cases:
- locating/choosing/purchasing new services or upgrades
- logging into existing accounts to pay bills
- finding out what's on the TV schedule in the local area
- allowing quick and easy access to tech support